Facebook is the dominant social networking platform in the number of users, but a striking number of users are now diversifying onto other social media intelligence pdf. In addition, Instagram users are nearly as likely as Facebook users to check in to the site on a daily basis.
These are among the key findings on social networking site usage and adoption from a new survey from the Pew Research Center’s Internet Project. Facebook remains the dominant player in the social networking space. Facebook as of late 2012. While Facebook is popular across a diverse mix of demographic groups, other sites have developed their own unique demographic user profiles. Twitter and Instagram have particular appeal to younger adults, urban dwellers, and non-whites. And there is substantial overlap between Twitter and Instagram user bases. Instagram and Twitter have a significantly smaller number of users than Facebook does, but users of these sites also tend to visit them frequently.
For those who use only one social networking site, Facebook is typically—though not always—the platform of choice. Facebook is the single site that they frequent. Facebook as their platform of choice. Instagram or Twitter is their sole social networking site. In this survey, we only asked about a subset of the social networking sites that people use. The results in this report are based on data from telephone interviews conducted by Princeton Survey Research Associates International from August 7 to September 16, 2013, among a sample of 1,801 adults, age 18 and older. This figure is based on a general social media usage question from a separate survey, conducted July 18-September 30, 2013 among 6,010 adults in the U.
Crossing the Line: What Counts as Online Harassment? Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. Real-time data visualizations are what set NUVI apart. Beautiful, insightful, data-driven designs will fuel your strategy and guide your decision-making process.